TERRA NOVA
A tale of ill fated expeditions
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Project Intro
On March 29th 1912 Robert Falcon Scott, who famously grew up in Devonport, wrote the final passage in his diary. With terrible weather conditions and no provisions to last out the storm his ill fated Terra Nova expedition to the South Pole ended with them not only failing to make it to the South Pole first, but also with them failing to make it home.
TERRA NOVA
From Devonport’s roots to a new cafe vision
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The Project
This project, like all of our cafe projects for Shred or Dead Ltd, would take us on a journey of discovery. We had to name it, brand it and then build it. We'd kicked around the idea of doing something related to Robert Falcon Scott for a few years, he's such a prominent figure in the city and people in Plymouth love the outdoors. When we found out that he'd grown up in and around the very location of what used to be The Crown Hotel it seemed too good not to apply it. As with most situations in life, a bike ride led us to the answer - a pedal down to the Scott Memorial in Mount Wise would present us with the words Terra Nova, the name of the ship, the expedition and now a cafe.
Alongside the name we knew we wanted a powerful icon. Such a prominent building, and Devonport has a really lively populace, so it seemed appropriate to have something watching over us all, an all seeing eye. We wrapped this all up with a hand rendered typeface that was part outdoor vibes but also sat very well alongside the company's other cafes. Final job was the colour palette which was primarily extracted from the building itself, strong heritage colours mixed with a flash of sulphur yellow to wrap something really old with something new and exciting.
TERRA NOVA
"as with most situations in life, a bike ride led us to the answer."
THE OUTCOME
What we delivered, from vision to execution
On March 29th, 2022, exactly 110 years after Scott’s final diary entry, Terra Nova Café opened. The build went smoothly, allowing for a soft opening ahead of schedule. The branding was fully implemented on merchandise, stickers, and signage. The café’s early success was gauged by the local community’s response and return customers. Thankfully, the concept resonated well, with both locals and loyal Shred or Dead customers embracing it, alleviating concerns of "gentrification."
Interior Design & External Branding
We designed a cohesive and immersive environment for the café, from the interior layout to the external branding elements. Every detail, from signage to decor, worked together to create a space that truly embodied the brand.
Shopify Store, Social Media & Icons
We developed a user-friendly Shopify store, paired with engaging social media content and custom icons, to strengthen the brand's online presence and make every digital interaction seamless and visually appealing.
Promotional Materials & Menus
Our designs for gift cards, promotional materials, and menus ensured the brand’s message was consistent and compelling across all touchpoints, creating a cohesive customer experience both in-store and online.
Branding, Logos, Merchandise & Coffee Labels
We created a full branding suite, including custom logos, merchandise, and coffee labels, to define the brand's identity and make it instantly recognizable, both on the shelf and in customers' hands.
Exhibition Stands & Collabs
From exhibition stands to vehicle wraps and collaborative designs, we helped the brand extend its reach and build powerful partnerships, ensuring it stood out wherever it was seen.
